Business Resources: Marketing

Finding Articles

For instructions on finding articles, check out the How to... guide.

Recommended Article Databases*:

Business Source Premier

Business & Company Resource Center

LexisNexis Academic

ABI/INFORM

Factiva

*For market reports and demographic information, click the Marketing Databases button.

Finding Books & Media

You'll find most of your books by searching IUCAT, the online catalog for all the Indiana University libraries.  For instructions on using IUCAT to find books, check out the How to... guide.

Marketing books are located on the 3rd floor with call numbers:

HF 5410-5417.5   Marketing.  Distribution of products

HF 5801-6182  Advertising

Reference Materials

Reference books are located in the 2nd floor Reference Room.

Dictionary of Marketing Communications (Ref HF5412 .G68 2008)

Encyclopedia of Major Marketing Campaigns (ebook) 

The International Dictionary of Marketing :  Over 2,000 Professional Terms and Techniques (ebook)

Market Share Reporter (Ref HF5410. M35)

Organizations & Associations

American Marketing Association

Business Marketing Association (BMA)

Direct Marketing Association (DMA)

eMarketing Association (eMA)

The Web Marketing Association (WMA)

Word of Mouth Marketing Association (WOMMA)

Web Resources

Ad*Access (Duke University Libraries):  image and database information for over 7,000 advertisements printed in U.S. and Canadian newspapers and magazines between 1911 and 1955.

U.S. Census Bureau

Economic Census (U.S. Census Bureau):  Official 5-year measure of American business, and a good source of local and national industry data.  2002 data is currently the most recent available; data from the 2007 Economic Census will be published 2009-2011.

STATS Indiana

Marketing Databases

Business Insights Interactive - Provides an objective source of data analysis and market insight and is a source for a variety of business information needs focusing on consumer goods, energy, financial services, healthcare, technology, eCommerce, and human resources.

MarketLine (formerly Datamonitor) - Reports draw on extensive primary and secondary research. Company Profiles include company overviews, business descriptions, company history, executive listings, product listings, locations, news and commentary. Industry Profiles provide key industrial and consumer sectors across the world's leading economies. Country Profiles give you quick access to country data points, trends and analysis.

Mediamark Plus - Provides summary tables of key audience and product usage data from a national survey of 26,000 households.
New users: click 'Register for a FREE Account' and enter your IUPUI email address to create an account.  

Mintel Reports - Research reports covering several industry sectors in U.S and European markets combine primary data and analysis of competition, market-share, demographics, consumer behavior and consumer profiles.

Plunkett Research Online - Provides overview, outlook, statistics, market research and trends for several industry sectors; industry-related associations, organizations, and government agencies; profiles of major companies doing business in each industry.

RDS Business Reference Suite (BizSuite) - Three databases make up the Suite: Business & Industry, Business & Management Practices, and TableBase; the Business Suite includes periodical articles on marketing and management topics, trade and business news, plus company facts and figures.  Limited to 4 users at a time.

S&P Industry Surveys (NetAdvantage) - Offers a comprehensive overview of more than 50 of the largest North American and global industries; each survey is authored by the Standard & Poor's equity research analyst who specializes in analyzing companies within that industry.