Marts and Lundy Records, 1926-1992
Marts and Lundy, Inc. is one of the country's oldest fund raising firms. The firm was founded in 1926 by Arnaud C. Marts and George Lundy, both of whom had worked in YMCA and United War Fund campaigns during the 1910s, and had joined the firm started by fund raising pioneer Charles Sumner Ward in the early 1920s. The firm has been based in the New York City area since its founding, but its list of client consist of thousands of colleges, churches, hospitals and other non-profit organizations from throughout the country.
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Series I: Staff Conference Records, 1945-1990.
This series includes papers or outline sketches given at the firm's conferences, complete transcripts of the proceedings through the 1960s, and statistical information about the firm correlating with trends in the field. Correspondence, memoranda, and newsclippings are included with sample case studies in the material from the 1980s.
Series II: Newsletters.
The firm's newsletter Financing Philanthropy, was first published in 1926. It contains a listing of campaigns then in progress, campaign publicity material, letters to the editor, and staff change notices. The firm quit publishing it in 1971. In 1973, Marts and Lundy started a new newsletter entitled Counsel. The focus of the newsletter expanded to national issues and trends in fund raising practices, with full-length feature articles on governmental legislation and successful funding techniques.
Series III: Campaign Statistics.
This series contains statistical data concerning church campaigns, 1952-1962, including subscription amounts, expenses, percentage of participation, percentage of objective reached, and breakdown of report meetings. The convocation and campaign meeting attendance rate figures indicate the campaign's impact at the community level. The same statistical analysis is presented in the college campaign section, 1955-1967. Campaign data for small, private schools such as Bates College in Lewiston, Maine are given, as well as for a few larger state schools, like the University of South Carolina.
Last updated by bburk on 02/28/2009