Provides insight on topics relevant to entrepreneurship and small businesses. Full text for business journals, magazines and reference books, as well as case studies and company profiles. (Access provided by INSPIRE: Indiana’s Virtual Library)
Consumer-oriented health content, to support patients' information need and foster understanding of health-related topics. Information in 16 additional languages. See the World Languages subject page for a complete list. (Access provided by INSPIRE: Indiana’s Virtual Library)
Market trends and qualitative insights in consumer and business markets. Features market research publishers Kalorama Information (Healthcare / Life Sciences), Mind Commerce (Technology), and Freedonia Focus Reports.
Data on U.S. consumer demographics, attitudes, behavior, media use, use of digital and mobile technologies, and buying habits. Includes consumer segmentation analysis. Limit to 10 concurrent users. Tutorial videos are available at their Youtube channel.