Visit Other Resources:
Ruth Lilly Special Collections and Archives
IUPUI Image Collection
This mouse was used in a preventative dentistry film in 1976.
Winning Entry: Colgate's, "Squeak from the bottom." toothpaste line was the industry's first attempt at recyclable packaging. - Kristi Plamer.
"I swear, Doc, I brush twice a day!"
OMG! I think I need a smaller brush! Gfhhljyoy jhoyut nmbkuf!!
What did I tell you about flossing?
No! You were supposed to scrub the test tubes and count the mice, not vice versa.
With her minty fresh breath and gleaming white smile, Flossie quickly became the lab assistant's favorite.
You get this right and next thing you know you'll be working on Bucky Beaver!
After telling Santa he wanted to be a dentist, Hermie begins training with various North Pole volunteers.
Colgate's, "Squeak from the bottom." toothpaste line was the industry's first attempt at recyclable packaging.
Introducing our company's new toothbrush, the "Ro-dent."
This is not how Mickey started...